healthybud
EST. 2019
co-founder + creative director.
/ branding - package design - marketing - graphics - strategic partnerships - social media - sales - creative strategies
the story
I'm a crazy dog mom unapologetically obsessed with my pup Lyla. When I became a pet parent for the first time in 2018, I realized how overwhelming, unhealthy (and corrupted) the pet space was. It was hard to find trust-worthy, clean and nutritious products (or simply one that made me feel seen, heard + understood as a new and somewhat anxious dog mom)...
I joined the healthybud team in 2019 as a co-founder + creative director, alongside my [boyfriend, at the time] and his best friend. Together, we started a modern pet wellness brand focused on helping dogs thrive through the power of healing ingredients + superfoods.
Today, we have 12 all-natural wellness products on the market and are carried in over 600 stores across North America.