Walk Off The Earth
The World's First 'Guiharpulele'
/ strategic partnerships - social media - design - collaborations
the story
On New Year’s Eve 2016, while working in social media and brand partnerships for Blueberry Guitars, a custom handcrafted guitar company based in Bali, I saw Walk Off The Earth perform near my Toronto apartment.
I was immediately struck by their creativity and unique use of instruments, and knew they would be the perfect band for a collaboration. Rather than gifting them a custom guitar, I wanted to help them create something entirely their own.
The result was the world’s first GuiHarpUlele: a one-of-a-kind hybrid instrument blending a guitar, harp, ukulele, washboard, and kalimba, designed to be played by all five band members at once.
After months of design iterations, structural changes, material exploration, and creative back-and-forth, the instrument arrived in Canada in December 2017 and was gifted to the band.
Since then, the GuiHarpUlele has been featured in Walk Off The Earth’s covers, live performances, world tours, and even the NBA Finals.
